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Black Swan Agency Effective Date: March 2026 Last Updated: March 2026

1. Introduction

Black Swan Agency (“we,” “our,” or “us”) is a marketing agency based in Toronto, Ontario, Canada. We are committed to protecting the privacy of individuals who interact with our website, services, and communications. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy legislation.

By submitting a form, contacting us, or engaging with our services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

Information you provide directly:

  1. Full name
  2. Business name
  3. Email address
  4. Phone number
  5. Business location (city/region)
  6. Any information you voluntarily share through forms, emails, or calls

Information collected automatically:

  1. Website usage data (pages visited, time on site, referral source)
  2. Device and browser information
  3. IP address
  4. Cookies and similar tracking technologies

Information from third-party platforms:

  1. LinkedIn lead generation forms
  2. Facebook and Instagram ad interactions
  3. Any platform through which you engage with our content or ads
 

3. How We Use Your Information

We use your personal information for the following purposes:

  1. To respond to your inquiries and follow up on submitted forms
  2. To assess whether our services are a good fit for your business
  3. To deliver marketing and advertising services you have engaged us for
  4. To send relevant updates, proposals, or service information
  5. To improve our website, content, and advertising campaigns
  6. To comply with legal obligations
  7. To protect against fraud or misuse of our services

We will not use your information for any purpose beyond what is reasonably necessary to serve you or operate our business.

4. Legal Basis for Processing

Under PIPEDA, we rely on your consent as the primary basis for collecting and using your personal information. By submitting a form or contacting us, you provide express consent for us to process your information as described in this policy.

You may withdraw your consent at any time by contacting us at the information provided in Section 9. Withdrawal of consent may limit our ability to provide you with services.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party.

We may share your information only in the following limited circumstances:

  1. Service providers: Trusted third-party tools and platforms used to operate our business (e.g., email platforms, CRM software, advertising platforms such as Meta), who are contractually required to protect your data
  2. Legal requirements: If required by law, court order, or government authority
  3. Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred with appropriate privacy protections in place

All third parties with whom we share data are required to handle it in a manner consistent with this policy.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

  1. Inquiry and lead data: retained for up to 24 months from last contact
  2. Client engagement data: retained for up to 7 years for legal and accounting purposes
  3. Campaign performance data: may be retained indefinitely in anonymized, aggregated form

You may request deletion of your data at any time (see Section 9).

7. Cookies and Tracking

Our website may use cookies and similar technologies to improve your browsing experience and analyze site traffic. You can control cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

We may also use pixel tracking through Meta (Facebook/Instagram) advertising platforms as part of our marketing activities. This is governed by Meta’s own privacy policy in addition to ours.

8. Your Rights Under PIPEDA

You have the right to:

  1. Access the personal information we hold about you
  2. Correct inaccurate or incomplete information
  3. Withdraw consent for processing at any time
  4. Request deletion of your personal information, subject to legal retention requirements
  5. File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, contact us at the information in Section 9.

9. Contact Us

For any privacy-related questions, requests, or concerns, please contact:

Sonam Tamang, Founder Black Swan Agency Toronto, Ontario,

Email: info@blackswans.ca

Canada Email: sonam@blackswans.ca Phone: 437-838-8837

Website: blackswans.ca

We will respond to all privacy inquiries within 10 business days.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website with an updated effective date. We encourage you to review this policy periodically. Continued use of our services following any changes constitutes acceptance of the updated policy.

11. Governing Law

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, including PIPEDA.

 

March 2026 · Black Swan Agency · Toronto, Ontario