Be the one they call.
We build your website, set up your Google listing, and run your ads — so people nearby find you before they find anyone else. You keep working. Your phone starts ringing.
Ten minutes on the phone. No forms. No sales pitch.
Your Business Name
A competitor down the road
Another competitor
Be on the top when someone needs you.
Right now, that customer is calling someone else.
Not because they're better at the job. Because Google can find them and it can't find you.
Invisible
No listing, or one that's half-filled with the wrong hours. No website, or one from 2014 that doesn't work on a phone. Word of mouth only — and word of mouth goes quiet in a slow month.
Found and called
You show up on the map with your real hours, your real services and your photos. Someone taps once and your phone rings. Every month, not just when a neighbour remembers your name.
Three options. All $350.
Start from nothing, fix what you've already got, or get the phone ringing. No quotes, no discovery call to find out the price.
Get online
For businesses with no website, or one nobody finds.
- Google Business Profile created, verified and filled in properly
- A website built for your business — fast, and built for a phone screen
- Hosting and your domain connected for a full year
- Your services, service areas, hours and photos, all correct
- A call button on every page — one tap and they're through to you
Fix the rank
For businesses that already have a site and a listing — and still aren't showing up.
- We find out why you're not ranking and tell you plainly
- Your Google listing cleaned up — categories, services, areas, hours, photos, the lot
- Your existing website fixed where it's holding you back — speed, phone layout, wrong or missing details
- Duplicate and out-of-date listings tracked down and sorted
- A plain-English rundown of what we changed and why
Get calls
For businesses that want work coming in now.
- Everything above, kept current all year
- Google Ads and Local Services Ads set up and managed for you
- Targeting built around the jobs you want and the areas you cover
- Your ad budget goes straight to Google — you set it, you control it, it's separate from our fee
- A one-page monthly report: calls in, what each one cost, what we change next
"$350? What's the catch?"
Fair. Anything this much cheaper than the next guy deserves an explanation. Here's the honest one.
We built the process once
Local service businesses need the same twelve things. We've turned that into a system we run the same way every time, so it takes hours instead of weeks.
You're not paying for an office
No downtown lease, no account manager, no team billing you for meetings about your account. That overhead is most of what a big agency charges for.
We want the second year, not the big first invoice
Charge you $3,000 once and we never hear from you again. Get you calls and you stay for years, and you tell the other trades you know. That's the whole business model.
What we don't do
We're not writing you a brand book, running your social media, or filming ads. We do the part that makes the phone ring. If you need the rest, we'll tell you where to go for it.
Three steps. You're involved in one.
You've got jobs to get to. This shouldn't be another project on your list.
You call. Ten minutes.
What you do, where you work, what a good job looks like for you. That's the whole conversation.
We build it. About a week.
Website, Google listing, service areas, photos, phone numbers. You look it over before anything goes live.
You answer the phone.
That's your part. We keep the listing accurate, keep the site running, and if you're on ads, we manage them and show you what came in.
You get a person, not a ticket number.
The number on this page is a real phone. It's answered by the person who does the work.
Sonam Tamang
Founder, Black Swan Agency — Toronto, Ontario
I started Black Swan because local trades were being charged agency prices for work that takes a system, not a department. You'll have my number. You call it, I pick up, and I tell you straight whether we can help or not.
Trades and home services.
The kind of work people search for when something needs doing today.
Trade not listed? If customers find you by searching, call and ask.
Straight answers.
Do I own the website?
Yes. Your domain, your site, your Google listing, all in your name. If you ever leave, it goes with you.
I already have a website. Does that change the price?
No — that's what Fix the rank is for. We work with what you've got, sort out why it isn't showing up, and clean up your listing. Still $350.
Am I locked into a contract?
The yearly plan is one payment covering one year. The monthly plan is month to month — 30 days' notice and you're done.
What does the ad budget cost on top?
That's up to you and it's paid straight to Google, not to us. We'll tell you on the call what's realistic for your trade and area before you commit to anything.
How much of my time does this take?
One phone call, a few photos, and a look at the site before it goes live. That's it.
What if I'm not in Toronto?
Fine. We work with local service businesses across Canada and the US. The work is the same wherever you are.
Call and find out in ten minutes.
Tell us what you do and where you work. We'll tell you exactly what we'd build and what it costs. If it's not a fit for you, we'll say so and that's the end of it.
Prefer to write? info@blackswans.ca
Toronto, the GTA, and anywhere else you take jobs.
Black Swan builds websites, sets up Google Business Profiles and manages Google Ads and Local Services Ads for home and local service businesses — plumbers, electricians, HVAC, roofers, landscapers, cleaners, painters, movers and renovators. Three plans, all $350: Get online ($350 a year) for a website, Google listing and hosting; Fix the rank ($350 one time) for businesses that already have a site and listing but are not showing up in search; and Get calls ($350 a month) for managed Google Ads and Local Services Ads, with the ad budget paid directly to Google.
We are based in Toronto, Ontario and work with local service businesses across Canada and the United States. To get started, call or text Sonam Tamang on 437-838-8837 or email info@blackswans.ca.
Working somewhere that is not listed? The work is the same wherever you are. Call and ask.